ABOUT THE STUDIO
We specialise in branding, design, content, and creative marketing, delivering work that’s both impactful and authentic.
Born from the belief that local brands deserve global-standard creative services, we combine elevated visuals and strategic design thinking, with a deep understanding of New Zealand’s unique business landscape. This ensures that every project not only stands out but also delivers measurable results. Whether you're looking to establish your brand in a competitive market or elevate your creative presence, we’re here to help you make a lasting impact.
OUR CLIENTELE
We’re passionate about partnering with small to mid-sized businesses that need ongoing creative marketing support.
Whether refining a brand’s identity, conceptualising engaging campaigns, or creating content that builds community, we take a strategic, hands-on approach to help brands scale with confidence and clarity.
BONNIE
Lainy’s skillset, eye for detail and ambitious personality is such a great asset for my business. I look forward to a continued and long lasting relationship with her.
NOSY PARKER
Her dedication, exceptional work ethic, and keen eye for detail have stood out in all of her work. She brings an amazing creative flair to everything, consistently elevating ideas and transforming them into something incredible.
EIGHTY TWENTY
The results were outstanding and performed exceptionally well. Lainy truly understood my vision, delivering content that exceeded my expectations.
OUR CREATIVE PROCESS
DISCOVER
We begin with a discovery call to understand your business, audience, and objectives. This is where curiosity guides our exploration—uncovering your brand’s core values, voice, vision, and the opportunities ahead.
DEFINE
Using the insights gathered, we develop a creative strategy that aligns with your brand’s trajectory. This step lays the groundwork for a design direction that’s purposeful and impactful.
DEVELOP
With strategy in place, we begin designing and creating (the fun part)! Whether it’s a brand identity, marketing campaign, or digital design. Every detail is carefully curated to resonate with your audience.
DELIVER
We perfect the final product, making sure it’s polished, aligned with your goals, and ready for the real world. Then, we equip you with the tools and assets to bring your brand’s story to life.
An ode to our Founder’s creative heritage, Pepper Street is named after Lainy’s grandparents’ art deco home in the Hawke’s Bay. This heritage runs through every aspect of our work, where attention to detail, quality craftsmanship and storytelling remain at the forefront of everything we do.
HI, I’M LAINY.
WELCOME TO PEPPER STREET
I come from a family of creative thinkers—photographers, builders, teachers, artists—so creativity was always going to be part of my story. Growing up, I pursued many artistic outlets, from fine arts and dance to makeup artistry, which led me to study Communication Design and turn my love for creative expression into a career.
During and after earning my degree, I spent five years working in-house for brands like Moochi, Karen Walker, and Naveya & Sloane before launching Pepper Street—a space for local brands to find premium creative marketing support.
What sets my work apart is my commitment to quality, conversation and community. I’m a passionate collaborator and incredibly curious, always seeking opportunities that align with my personal and professional ethos, ensuring every project is infused with authenticity and purpose.
LAINY’S FAVOURITES
ALMOND HOT CHOC – Comfy Attire (Slippers, Specifically) – SHOESTRING FRIES – Road Trips – BEACH WALKS – Snapping Photos – CREATIVITY – Live Music – MY HUBBY & STAFFY-CROSS PUP – Hugo Spritz
Ready to elevate your creative marketing & unlock a new phase of growth?
